After publishing a blog or webpage, it can be challenging to determine whether it's effectively targeting the chosen keyword and where improvements are needed to increase its search engine ranking and visibility.

Conduct a thorough audit of the published content to identify gaps and opportunities with Pepper’s platform.

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In this article, you will learn how to:

🔎 Scan through your web page

  1. Go to Website Content Audit from the left pane.

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  2. Switch to the URL Refresh tab. For URL Refresh, enter the URL of the web page you want to conduct the audit for, add the target keyword (optional), and select the country.

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  3. Once the audit is completed, a Gap Report will be created. You can view this report by clicking on the View Report button

📄 Look at gaps and opportunities

  1. The Gap Report gives a thorough and detailed report about the content present on your website.

<aside> 💡 The Gap Report shows the current title, URL, and the keyword the platform has picked for the page. In case you need to create a report for the same page but a different keyword, change the keyword by clicking on the ‘Change Keyword’ button. You can select from the ones that are suggested or enter the keyword on your own.

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  1. SEO Insights takes into account the meta title and description of the page and gives suggestions based on the length and how optimized these SEO elements are.

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