Most of the marketing teams are unaware of the underutilized pages on their websites that have the potential to attract more traffic, resulting in missed opportunities for engagement and conversions.

Use Pepper’s website audit to identify and prioritize pages with untapped traffic potential. Once these pages are identified, optimize them for search engines and user experience, using their full potential and maximizing website traffic.

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In this article, you will learn how to:


⚙️ Set up domains

  1. To set up a domain, go to Organisation Settings in the Pepper Dashboard.

<aside> 💡 The domain is the URL of the website you are looking to grow your organic traffic for or looking to create content for. The Pepper Content platform supports a root-level domain (example.com), a sub-domain (blog.example.com), or a sub-folder (example.com/blog/*)..)

</aside>

  1. In the Admin Console, go to Domains & Integrations. Clicking on Add Domain.

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  2. Enter the URL, select your country, and add your brand keywords. You can enter your competitor URLs (optional) as well. This will help us give you better suggestions in Idea Lab.

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  3. Integrate your Google Account with the Pepper platform. Please make sure the connected Google Account has access to Google Analytics and Google Search Console.

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📄 Scan through your website

  1. After successfully integrating your Google account with the platform, go to Website Content Audit from the left pane.

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📈 Identify your dying pages