Determining the ROI of organic search traffic can be challenging. With Pepper’s platform, we help you determine the dollar value of your organic content.

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In this article, you will learn how to:

<aside> ❓ To get your GA and GSC integrations done, check out:

Integration with Google Search Console and Google Analytics

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📈 Know your organic traffic value

  1. Go to Analytics & ROI present in the left pane of the platform.

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  2. Select the domain and add the filters as required.

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  3. The platform shows paid ad savings for your Organic Search Traffic Value. This is calculated based on the current organic traffic of your website. The dollar number represents the ad spends required to generate the equivalent traffic.

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  4. Another perspective is to examine the top-performing organic keywords. By reviewing this list, you can see the monetary value saved for each keyword in terms of the organic traffic generated.

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🤗 We’re Here For You

If you have any queries or suggestions, reach out to us at [email protected]