To improve your website's ranking on Google, it's important to address the questions people ask through the search engine. Keyword Research is the initial step in SEO, ensuring that your content aligns with what users are searching for.

To improve your website's ranking on Google and increase conversions, it is crucial to understand search intent.

Use Pepper's Idea Lab and get high-quality keywords to make your content rank higher in search engines such as Google.

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In this article, you’ll learn how to:


🚀 Get started!

  1. To get started, you can either explore keywords and search intent via Content Ideas or inside a project.

  2. In content ideas, you can select a category, and explore themes. Each theme is a cluster of related keywords you can target.

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<aside> 💡 A project on Pepper’s platform is equivalent to a campaign. It allows you to either create your internal documents or initiate orders for Marketplace and generates categories, themes, and topics for your domain.

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  1. You can either create a new project or choose from an existing project. To create a new project go to Projects & Items from the Left Pane.

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  2. Next, click on the New Project icon located in the top right corner of the page.

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  3. Enter the Project Name and Project Domain.

<aside> ❓ If you haven't set up a domain yet, please refer to the guide How to set up a domain

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