The content categories you write on play a significant role in engaging your target audience. Pepper’s platform helps you understand what types of content resonate most with your audience. By tailoring your content to these categories, you'll capture their attention and keep them coming back.

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In this guide, you'll learn how to:

⚙️ Set up your Domain

To identify content categories for your brand, you first need to set up your domain.

<aside> ❓ To learn how to set up a domain, check out this guide: How to set up your domain

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<aside> 💡 Idea Lab can help you create a strong content strategy, especially for blog content. It helps in identifying themes, topics, and keywords, enabling effective planning of pillar and cluster pages for your website.

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🆕 Check out Content Ideas

  1. Go to the Content Ideas Tab and select your domain from the dropdown Feel free to search for your own category or browse our recommended ones. We use Google searches and SERPs to create clusters tailored to your domain.

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  2. In each category, you'll discover various themes. Each theme comes with a difficulty level, which represents the average difficulty of the keywords within that theme, and volume, which is the total volume of all keywords combined.

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  3. You can also look at related searches for a specific category and explore.

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