Identifying keyword categories is the first step toward a more successful and strategic online presence. Stay ahead of your competitors by identifying untapped keyword categories specific to your niche. By targeting these unique keywords, you'll set yourself apart and capture the attention of potential customers who may not be reached by broader, more generic terms.

In this article, you will learn how to:

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⚙️Get started

To identify content categories for your brand, you first need to set up your domain. If you have set up your domain, you can go to the next step.

<aside> ❓ To know how to set up a domain check out: How to set up a domain?

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1. To get started, you can either explore keywords via Content Ideas or inside a project.

2. In content ideas, you can select a category, and explore themes. Each theme is a cluster of related keywords you can target.

   

3. To create a new project go to the Projects & Items available from the Left Pane.

   

4. Next, click on New Project from the top right corner.

   

5. Enter the Project Name and select the Project Domain.

   

💡 Identify relevant categories

1. Once you open the project, you can find the Idea Lab here. In the Idea Lab go to Keywords.